The cosmetics world needs more heroes. Fortunately, we have Catwoman (well, a woman who has portrayed her on screen).
Michelle Pfeiffer, whose great acting career includes her movie-stealing performance as Catwoman in Batman Returns, grew tired of trying to find fragrances with safe chemicals. Just like Catwoman, she took matters into her own hands, and earlier this month, she launched Henry Rose, a brand of five genderless fragrances with safety certification from the Environmental Working Group (EWG). Watch the video below to hear Pfeiffer discuss the brand.
Pfeiffer has worked with the EWG before by helping promote their work to make cosmetics safer, work that includes their product-evaluation site, Skin Deep. Seeing no satisfactory options in the perfume/cologne industry, she decided to make her own, and for guidance, she turned to EWG. The result is an EWG-verified fragrance line that avoids the organization's ingredients of concern, provides full transparency about its ingredients, and adheres to EWG manufacturing standards. For more information on the certification, click here. Henry Rose also receives gold certification from Cradle 2 Cradle for health and sustainability. To learn more about the brand, click here.
With the weak oversight (especially in the United States) of the cosmetics industry and the difficulty in finding safe brands, Pfeiffer's creation of Henry Rose is a welcome development. She saw a way to help people and took action.
It's the kind of thing that heroes do.
