By Necessity, By Design, By Me

Some things don't go exactly like they are drawn up, and some things do. In the case of my work for the Black Hills Audubon Society, both are true.

When I started helping the Black Hills Audubon Society in May, my duties focused on managing the organization's Facebook page. That's gone well. However, a new twist developed in August when the organization sent out a call for help on an upcoming brochure. I'd done some layout projects and worked with graphic designers before, but I had never created a brochure on my own, so I offered to help on this project if the organization couldn't find a professional graphic designer who would work for free.

A look at the brochure I created for
the Black Hills Audubon Society.

Necessity took over when Black Hills Audubon couldn't land a pro. I was it, so they turned to me, and I turned my attention to figuring out what I needed to do. Before I met with them to discuss the project in detail, I created a rough sketch of a simple trifold brochure. My goal was to tell a visual story with the images guiding the reader's eye. Slightly to my surprise (after all, I wasn't a layout expert), they liked it and turned me loose with their only request being that I use a Microsoft Word template, a stipulation that made my design work a bit easier.

That rough sketch proved an effective guide. Using the photographs and text Black Hills Audubon provided and a brochure template I thought worked well, I implemented my vision. By the time I sent out a draft for comments, I started feeling considerable excitement and pride about the product. It just looked good! At least, I thought it did. Still, I was again a little surprised when they agreed with my assessment without requiring any major changes. They were happy, and that made me even happier.

When I received copies of the finished brochure, I couldn't help but smile. There it was: My vision, my design, and my work, all derived from necessity, smoothly developed, and successfully executed.

Back in May, I didn't know my foray into managing a Facebook page would lead to designing and laying out a brochure, but I am glad for the challenge and the chance to put my stamp on this project for Black Hills Audubon.