Anthropologist Elizabeth Kapu'uwailani Lindsey once said, "True navigation begins in the human heart. It's the most important map of all." Compass Outdoors, a new outdoor gear and apparel company based in Washington state, embodies those words.
Before going any further, in the interest of full disclosure, I know one of the company's co-founders.
Following in the footsteps of companies like Patagonia and Klean Kanteen, Compass Outdoors places environmental ethics at its heart. The company logo, which consists of a compass pointing toward the Pacific Northwest's iconic Mount Rainier, gives the sense that Compass Outdoors knows what's important to it and where it's going. Looking more closely, the company has the stated objective of, "Using business to help create awareness and support for environmental issues." Such ethics influence the business model as well with five percent of each purchase going to support the national parks.
The launch of the company Web site last Wednesday marked the first step in Compass Outdoors' journey toward its core vision. The initial offering of six products, including an insulated bottle, a shirt, and hats will soon expand with additional items. To see the current selection, click here.
Compass Outdoors also plans to pursue a better environment by carving a path beyond simply selling products. Its Web site will expand in the future with a companion blog that spotlights environmental issues by featuring individuals working to address those concerns. Such issues did put the company on its path after all.
Knowing what Compass Outdoors set out to achieve and the reasons at the heart of that objective makes me excited to see where the company goes. It's clear they have a good navigation system.