Double Coverage

Maybe it was all the twos in 2022, but when this year began, my management of the Facebook page for the Black Hills Audubon Society hit a fitting milestone.

On May 22, 2019, I started managing the page. At that time, it had amassed 364 followers in a little more than seven years. By January 1, 2022, that number had doubled to 728.

To add to the excitement, January 2022 has given the page a good start toward the next 364. Already this month, the page has 21 new followers.

The growth during the last 32 months means a lot to me. It is great to see my work having an impact, and it is equally satisfying watching the organization's Facebook coverage expand.

You could say it's twice as nice when achievements like this go toward a good cause.

More Birds of a Feather

Facebook pages of bird-watching groups don't have followers; they have flocks. And the flock following the page for the Black Hills Audubon Society (BHAS) grew a lot last year.

In 2019, I started managing the BHAS Facebook page. As I reported last year, the page saw some encouraging results in the first eight months.

I am happy to report that the trend continued in 2020. From February 1, 2020, to February 1, 2021, the number of followers went from 472 to 619, an increase of 31.1 percent. Furthermore, from my first day back on May 22, 2019, the followers have increased 70.1 percent. Page likes show similar trends, increasing 29.5 percent (417 to 540) from February 1, 2020, to February 1, 2021, and 57.4 percent overall from May 22, 2019.

Despite having fewer birding events in 2020 because of COVID-19, the BHAS Facebook page continued attracting attention. I am proud of the results and look forward to continued growth in 2021.

I'll do my best to keep people flocking in.

Taking Flight

After a few practice flights, my work managing the Black Hills Audubon Society's (BHAS) Facebook page has begun to take off in earnest.

When I started the work for BHAS last May, I blogged about it here. During the course of the ensuing nine months, I tried a few different things to engage and increase the organization's followers. Starting with 364 followers, I saw a small increase initially, but as I fine-tuned my strategies for making posts, the follower totals and the engagements began to soar.

November represented the point at which everything started to come together. The daily reach of posts dwarfed the rate seen earlier, going from 27 on January 1, 2019, to a current high of 377 on February 10, 2020, (see Graph 1). Likewise, the number of people viewing the site jumped up, particularly when it came to people viewing the homepage and scheduled events (see Graph 2). Paralleling these trends, the number of followers saw a marked rise. Currently, the page has 484 followers, an increase of nearly 33 percent in nine months. What's more, all of those growth points coincided with an uptick in people attending the organization's events, and many of those individuals credited the Facebook posts with bringing them there.

The successes on the BHAS Facebook page have also brought two intangible results. First, I have thoroughly enjoyed doing the work. It's a great combination of strategy and fun. Second, because of the measurable results in followers, engagements, and event attendance, managing the page has been very fulfilling. I can see the impact of my work and know that it's helping a great organization.

Stay tuned to see how high this project flies.

By Necessity, By Design, By Me

Some things don't go exactly like they are drawn up, and some things do. In the case of my work for the Black Hills Audubon Society, both are true.

When I started helping the Black Hills Audubon Society in May, my duties focused on managing the organization's Facebook page. That's gone well. However, a new twist developed in August when the organization sent out a call for help on an upcoming brochure. I'd done some layout projects and worked with graphic designers before, but I had never created a brochure on my own, so I offered to help on this project if the organization couldn't find a professional graphic designer who would work for free.

A look at the brochure I created for
the Black Hills Audubon Society.

Necessity took over when Black Hills Audubon couldn't land a pro. I was it, so they turned to me, and I turned my attention to figuring out what I needed to do. Before I met with them to discuss the project in detail, I created a rough sketch of a simple trifold brochure. My goal was to tell a visual story with the images guiding the reader's eye. Slightly to my surprise (after all, I wasn't a layout expert), they liked it and turned me loose with their only request being that I use a Microsoft Word template, a stipulation that made my design work a bit easier.

That rough sketch proved an effective guide. Using the photographs and text Black Hills Audubon provided and a brochure template I thought worked well, I implemented my vision. By the time I sent out a draft for comments, I started feeling considerable excitement and pride about the product. It just looked good! At least, I thought it did. Still, I was again a little surprised when they agreed with my assessment without requiring any major changes. They were happy, and that made me even happier.

When I received copies of the finished brochure, I couldn't help but smile. There it was: My vision, my design, and my work, all derived from necessity, smoothly developed, and successfully executed.

Back in May, I didn't know my foray into managing a Facebook page would lead to designing and laying out a brochure, but I am glad for the challenge and the chance to put my stamp on this project for Black Hills Audubon.

New Horizons on Feathered Wings

From scholarship to writing and public relations, I've done a lot of work in communication, but starting today, I have the opportunity to do something new.

A yellow warbler I photographed on a recent outing
with the Black Hills Audubon Society.

Despite my time in public relations and my experiences teaching best practices for using social media and even employing Twitter and Pinterest as teaching tools in my classes, I have never managed an organization's social media. That changed today when I started managing the Facebook page for the Black Hills Audubon Society (BHAS).

Envirofinn reflects my affinity for birds. Many of the posts focus on bird-related topics, including my successes in bird-watching during the last few years. On one occasion, I even blogged about a birding event BHAS led. The organization does a nice job of making birding fun and accessible, so when they put out a call for help with their Facebook page, I didn't hesitate to offer my time.

With my background in communication, I can help promote BHAS's events and overall presence. In return, I now have the chance to use social media strategically for a topic I love. I couldn't wait to make my first post, which went up this morning. If you'd like to keep up with the posts and what BHAS is doing, click here.

When looking for new horizons, follow the birds.

Tinder Moments with a Canine Companion

The search for a fetching date just got a little closer to success.

With apps like Tinder, which uses Facebook profiles to bring together users seeking love, dating in the Internet age has taken on new dimensions, and a dog-adoption campaign hopes to take advantage of these new matchmaking tools. Dogs from Social Tees Animal Rescue now appear on Tinder, giving them a chance to find potential owners. Check out a video for the campaign below:



The adoption campaign is as innovative as it is adorable. We look for the right fit in a pet just like we seek a good match in a human partner. However, until now, the pets have waited for us to make the first move. Using Tinder allows them to go out and mingle, and with those cute faces, they're not likely to be single long.

We live in a world of social media. So much life, including romance, takes place in that world. Therefore, it makes sense that adoptable pets are also going there to find their dream people.

Dating can be rough, but in this case, it can also be Ruff, and that's a pretty good thing.

Wild Celebration

The Wilderness Act turns 50 this year, but rather than celebrate in a way befitting of middle age, The Wilderness Society plans to get a little wild.

Signed by President Lyndon Johnson on September 3, 1964, the Wilderness Act legally defined wilderness and started a process that preserved 109.5 million acres in the United States over the last 50 years. Its legacy and environmental benefits are immeasurable.

Such a powerful piece of legislation deserves a special golden anniversary, and The Wilderness Society has come up with a fitting way to celebrate. The organization's "We are the Wild" campaign lets everyone mark the occasion by sharing a story about an experience in nature and/or uploading a picture of the moment at We are the Wild. After making the post, share it on social media with the hashtag, #WeAreTheWild.

Protecting natural ecosystems through legislation isn't all work and policy negotiations. It comes with the reward of having great places to celebrate. "We are the Wild" both recognizes the hard work that brought about the Wilderness Act 50 years ago and says, "Let the celebration begin."

Connecting with wild friends, taking lots of pictures, and doing some live tweeting: Sounds like a party.

Social Scientists

The scientific revolution will be tweeted.

Scientists struggle to find the right ways of communicating their research directly to the general public. For years, they actively avoided doing so, letting their work speak for itself. The approach created challenges for the public's understanding of science, and some participants in the public forum took advantage of scientists' silence, attacking and seeking to discredit science as a discipline. The expanding number of media outlets and social media has also increased the challenges scientists face in communicating their work.

Today's communication landscape contains some useful tools for scientists, however. The same social media that flood public discourse with competing voices can give scientists an outlet and an opportunity to build relationships with the public. Rebecca Searles, a science journalist and editorial director of Experiment.com, which fosters crowdfunding for scientific research, offers some useful ideas for scientists considering engaging with social media. Check out her video below:



In recent years, scientists have seen the need for more active communication and interaction with the general public. For example, Neil deGrasse Tyson and Bill Nye have prominently defended and advocated for science. Other scientists seem to be following their lead even if many are reluctant to do so. With social media to help them, they can take an important step in connecting everyone with science.

What we need now is for some scientist to take a selfie with a species previously unknown to science.

A Moment of Wonder

Encounters with wildlife give us a rush. We hurry to record and share them, and they fill us with an urge to learn more about nature.

In fact, the experiences we have with wildlife are so powerful, we often fail to capture and express the full impact they have on us. When it comes to recording, sharing, and learning, however, social media contain great potential, and the National Wildlife Federation has collaborated with the maker of an app called WildObs to make the most of our meetings with wildlife.

WildObs allows us to put wildlife at the center of our lives. Using the app, we can chronicle the wildlife experiences we've had. In addition, we can connect with others who love interacting with nature, and we can contribute to citizen science through the NWF's Wildlife Watch program. For more information about the app, which can be used on iPhones and Android smart phones and is also available on Flickr, click here.

Each moment of interaction with wildlife provides opportunity and inspiration to connect more with nature. To make the impacts of the moment last, we need an outlet for our experience, and WildObs offers such a tool.

WildObs may not be the beginning of a beautiful friendship with nature, but it's a great next step.

Social Media Go Wild

Your next friend on Facebook might have four legs or maybe fins.

Science is embracing social media more, and one of the most interest developments is Wild Me, which is a platform for linking the public to wildlife and scientists. People can use Wild Me to friend a specific animal on Facebook and receive scientific information about it. Right now, Wild Me connects only with Facebook, but the plan is to expand it to other social media. Check out the video describing it below:



This idea has great potential for citizen science, connecting people with the environment, and helping them understand scientific information. Because it is in its early phases, the project is seeking help with funding, so if you'd like to help or just learn more about it, click here.

It's good to see the interactions of the Web including the whole web of life.