Still ARFing

Two of the things I remember from my childhood are loving animals and rooting for the Oakland Athletics baseball team. The two might not appear related, but they are.

At the time, the manager of the A's was Tony La Russa, an animal advocate I previously blogged about when he retired from managing in 2011. Two weeks ago, La Russa and his Animal Rescue Foundation (ARF) celebrated the 25th anniversary of the event that sparked this baseball man to action on behalf of animals.

During a game on May 7, 1990, a stray cat found its way onto the field at the Oakland-Alameda County Coliseum. La Russa helped secure it, and after the game, he worked to find it a home. In searching out a home for the cat, which was named Evie, he discovered the lack of no-kill shelters in the Oakland area. As a result, he and his wife went to work starting ARF.

La Russa left Oakland to manage the St. Louis Cardinals following the 1995 season, but his organization and his work for animals continue today. Since 1991, ARF has found homes for more than 30,000 dogs and cats. For more information about ARF, click here.

La Russa managed a lot of successful teams, but rooting for them was even more fun because I knew he loved animals.

Tinder Moments with a Canine Companion

The search for a fetching date just got a little closer to success.

With apps like Tinder, which uses Facebook profiles to bring together users seeking love, dating in the Internet age has taken on new dimensions, and a dog-adoption campaign hopes to take advantage of these new matchmaking tools. Dogs from Social Tees Animal Rescue now appear on Tinder, giving them a chance to find potential owners. Check out a video for the campaign below:



The adoption campaign is as innovative as it is adorable. We look for the right fit in a pet just like we seek a good match in a human partner. However, until now, the pets have waited for us to make the first move. Using Tinder allows them to go out and mingle, and with those cute faces, they're not likely to be single long.

We live in a world of social media. So much life, including romance, takes place in that world. Therefore, it makes sense that adoptable pets are also going there to find their dream people.

Dating can be rough, but in this case, it can also be Ruff, and that's a pretty good thing.

Art of the Heart

In art, some dogs play poker, but Mark Barone wants to raise awareness about the many dogs playing Russian roulette. 

Three years ago, Barone set out to draw attention to the fact that an average of 5,500 dogs are euthanized in animal shelters each day in the United States. With that number in mind, Barone created An Act of Dog, an art project featuring 5,500 dogs that have been euthanized. Check out a trailer for the documentary PBS is doing on the project:

An Act of Dog takes a sad and challenging issue and turns it into a powerful message and a labor of love. The number of pets in animal shelters strains the resources of those people trying to find homes for them, and we often overlook adoption as an option for getting a pet. All this amounts to some very difficult circumstances. Barone's project expresses the pain of the situation and calls for something better. For more information about his work, click here.

Considering the size of the problem, it's probably a good time to construct a better system for handling pets that need homes. It will take all of us and a new perspective about pets, but it promises to give Barone a more positive picture to paint.

Adopting a pet is simple, so we tend to forget the power it carries, but An Act of Dog finds a way to communicate just how meaningful it is.

Say Hello to Your Little Friend

Adopting a behavior is the ultimate goal of most campaigns, and it's especially important when adopting is the behavior.

With this in mind, The Humane Society of the United States, Maddie's Fund, and The Ad Council created The Shelter Pet Project. The campaign aims to boost adoption of shelter animals. To achieve this goal, The Shelter Pet Project works to connect shelter animals with people. Check out one of its meet-a-shelter-pet ads below:



The ad introduces a pet (Stetson) and the desired behavior of adopting a shelter animal. Think of it as a relationship that begins through a mutual friend. The campaign Web site provides more opportunities for connection with its interactive features.

After the connection is made, the possibility for adoption increases. In fact, according to the campaign's Web site, adoption of shelter pets has risen since 2009 (when The Shelter Pet Project began) despite a poor economy. To get additional information and interact more with shelter pets, click here.

Oh, and the next time you're looking for a pet, take the next step in your relationship with shelter animals.