Adopting a behavior is the ultimate goal of most campaigns, and it's especially important when adopting is the behavior.
With this in mind, The Humane Society of the United States, Maddie's Fund, and The Ad Council created The Shelter Pet Project. The campaign aims to boost adoption of shelter animals. To achieve this goal, The Shelter Pet Project works to connect shelter animals with people. Check out one of its meet-a-shelter-pet ads below:
The ad introduces a pet (Stetson) and the desired behavior of adopting a shelter animal. Think of it as a relationship that begins through a mutual friend. The campaign Web site provides more opportunities for connection with its interactive features.
After the connection is made, the possibility for adoption increases. In fact, according to the campaign's Web site, adoption of shelter pets has risen since 2009 (when The Shelter Pet Project began) despite a poor economy. To get additional information and interact more with shelter pets, click here.
Oh, and the next time you're looking for a pet, take the next step in your relationship with shelter animals.