Taking Flight

After a few practice flights, my work managing the Black Hills Audubon Society's (BHAS) Facebook page has begun to take off in earnest.

When I started the work for BHAS last May, I blogged about it here. During the course of the ensuing nine months, I tried a few different things to engage and increase the organization's followers. Starting with 364 followers, I saw a small increase initially, but as I fine-tuned my strategies for making posts, the follower totals and the engagements began to soar.

November represented the point at which everything started to come together. The daily reach of posts dwarfed the rate seen earlier, going from 27 on January 1, 2019, to a current high of 377 on February 10, 2020, (see Graph 1). Likewise, the number of people viewing the site jumped up, particularly when it came to people viewing the homepage and scheduled events (see Graph 2). Paralleling these trends, the number of followers saw a marked rise. Currently, the page has 484 followers, an increase of nearly 33 percent in nine months. What's more, all of those growth points coincided with an uptick in people attending the organization's events, and many of those individuals credited the Facebook posts with bringing them there.

The successes on the BHAS Facebook page have also brought two intangible results. First, I have thoroughly enjoyed doing the work. It's a great combination of strategy and fun. Second, because of the measurable results in followers, engagements, and event attendance, managing the page has been very fulfilling. I can see the impact of my work and know that it's helping a great organization.

Stay tuned to see how high this project flies.