New Horizons on Feathered Wings

From scholarship to writing and public relations, I've done a lot of work in communication, but starting today, I have the opportunity to do something new.

A yellow warbler I photographed on a recent outing
with the Black Hills Audubon Society.

Despite my time in public relations and my experiences teaching best practices for using social media and even employing Twitter and Pinterest as teaching tools in my classes, I have never managed an organization's social media. That changed today when I started managing the Facebook page for the Black Hills Audubon Society (BHAS).

Envirofinn reflects my affinity for birds. Many of the posts focus on bird-related topics, including my successes in bird-watching during the last few years. On one occasion, I even blogged about a birding event BHAS led. The organization does a nice job of making birding fun and accessible, so when they put out a call for help with their Facebook page, I didn't hesitate to offer my time.

With my background in communication, I can help promote BHAS's events and overall presence. In return, I now have the chance to use social media strategically for a topic I love. I couldn't wait to make my first post, which went up this morning. If you'd like to keep up with the posts and what BHAS is doing, click here.

When looking for new horizons, follow the birds.