Showing posts with label Greenpeace. Show all posts
Showing posts with label Greenpeace. Show all posts

25 February 2017

The Shredding of Our Moral Core

According to Immanuel Kant, "We can judge the heart of a (person) by his(/her) treatment of animals." In a more general sense, that behavior, along with how people treat the environment, probably also says something about the heart of a society.

It is with a heavy heart then that I have watched recent environmental policy coups play out around the United States. For example, as this article from BuzzFeed describes, the Republican-controlled US House of Representatives recently passed legislation to reinstitute the barbaric killing of wolves and bears on wildlife refuges in Alaska. The approved tactics include aerial shooting and killing pups and cubs in their dens. To say nothing of the fact that these activities would take place on wildlife refuges, the inhumane legislation reveals those supporting it as sadistic, sociopathic, and bereft of conscience.

Morally corrupt as it is, the wolf-bear policy displays a cunning level of strategy. Targeting wolves and bears proves a clever tactic for unraveling the threads of human concern and environmental policy. As apex predators, those species indicate the health of the ecosystems in which they live. When they're wiped out, proponents of environmental exploitation can more easily make the case that extracting resources will not damage an ecosystem anymore than it already is. Additionally, as charismatic megafauna, wolves and bears generate public concern, and people rally to save them. In short, these species are critical to environmental preservation, and it is no accident legislators are targeting them.

We see the reasons for using bears and wolves as strategic targets in environmental policy proposals and decisions across the country. Stripping the species of their federal protections takes the first step in breaking down the systemic mechanisms that foster, institute, and enact our environmental ethics. Eliminating key reasons to protect the land opens the door to proposals that allow for expanded environmental exploitation. For example, we've already seen a proposal to permit oil and gas drilling in national parks and renewed efforts by Democrats and Republicans in the state of Alaska to drill in the Arctic National Wildlife Refuge.

Ultimately, taking federal government out of the picture puts our environment in the hands of private interests, which is exactly the point of these policies. One of the best (though most egregious) examples of this process comes from Oregon, where a state board led by Democratic State Treasurer Tobias Read voted to sell off the Elliott State Forest to private interests. Covering the story, Men's Journal calls the sale "the natural conclusion of a land losing federal protection" and "a bad sign for America's public lands." Throwing away our heritage of conservation and our responsibility to future generations, the board sold the forest for short-term profits.

In the place where our moral and environmental ethics once found their footing, a corporate callus now resides, an indifference to anything other than consuming resources and making money. That's how, according to Greenpeace, the public relations firm for Energy Transfer Partners, the company building the Dakota Access Pipeline, ended up writing the letter in which the Republican governors of North Dakota, South Dakota, and Iowa asked the Army Corps of Engineers to approve the pipeline.

At their heart, these actions by our elected officials represent a bipartisan, corporate attack on the core of our society and the shredding of our moral and environmental fabric.

08 February 2015

That's the Style

When it comes to the fashions of environmental messages, Greenpeace is a trendsetter.

Last summer, I blogged about the organization's powerful use of critical rhetoric against Royal Dutch Shell and Lego. That campaign ended in success when Lego announced it would cut ties with the oil company. Greenpeace has also taken on Shell in other fun, strategic ways, including this video recorded at a racing event sponsored by Shell:

The video Shell doesn't want you to see from Greenpeace on Vimeo.

Greenpeace's attacks on Shell represent part of the environmental group's Save the Arctic campaign. The campaign has been successful at helping delay Shell's plans to drill for oil in the Arctic Ocean, demonstrating the power of Greenpeace's unique messaging strategies.

Like all good trendsetters though, Greenpeace continues to push forward with its ideas. It has decided to make the style guide for the Save the Arctic campaign open-source. The campaign's fonts, colors, images, and videos are available here to the public, which Greenpeace encourages to create content that expands the reach of the message. For example, I was able to download this logo:


Giving people access to these resources allows Greenpeace to promote its message in a cool, new way. Now, many more voices can add to the campaign, opening up creative potential and taking on Shell through a strength-in-numbers approach.

With its latest strategy, Greenpeace shows us an exciting future for environmental communication.

13 August 2014

A Brush and a Lick with the Future

How many licks does it take to get to the center of nature? The world may soon know.

We haven't always had great interactions with nature even when we had the best of intentions. For instance, we thought zoos would help inform people about and connect with the environment, but the disruptive impact of zoos on the animals that live within them has made us question just how much good they do.

Thankfully, today's technology affords us opportunities to watch and experience nature without making it captive. Want to see a marmot up close and personal? We can show you that. Watch the Greenpeace video below:



The intimate interaction (can't get much closer than being licked) with the marmot suggests the dawning of a new future for our connection with nature. If we can't go see an animal in the wild on our own, we don't have to capture it and put it in an enclosure; we can glimpse it through videos as it goes about its life in natural settings. This gets us a lot closer to a true understanding of nature.

And who doesn't want to learn from nature? After all, we went to the owl for an answer to that question about Tootsie Pops.

08 August 2014

Greenpeaces of Rhetoric

Rhetoric and Legos have a lot in common, and thanks to Greenpeace, one of those things is the environment.

A key trait shared by rhetoric and Legos is the ability to construct something elaborate out of connected pieces (of language or blocks, respectively). Much like Legos construct whole worlds, rhetoric builds our world. As we define and frame events, decisions, actions, and our surroundings, we put together understandings that become the world we live in. For example, the Lego brand has partnered with Royal Dutch Shell to build Lego worlds complete with Shell's corporate symbols and oil operations. As the partnership brings Shell into the rhetoric of Legos, it reinforces the oil company's standing as a major part of our world.

We can also deconstruct both rhetoric and Legos, and Greenpeace has done exactly that with a video example of critical rhetoric. Watch it below:

LEGO: Everything is NOT awesome from Greenpeace on Vimeo.

Critical rhetoric challenges dominant forms of rhetoric and attempts to expand our understanding of the world. By taking the symbols of Shell and Lego, including the song, "Everything is Awesome," and raising questions about them, Greenpeace deconstructs the world the two companies had built and replaces it with a different world. In the world put forth by Greenpeace, the partnership between Shell and Lego is neither innocent child's play nor "awesome." Rather, the partnership is corrupting and, above all, threatens the environment, a threat Shell and Lego had neglected to include in their world.

A critical approach to rhetoric works by disconnecting the pieces of dominant rhetoric and reconnecting them to form a bigger picture of the world. Lego should know a little about that. Greenpeace sure does.

14 June 2012

Storming Oil

Oil companies receive as much as $1 trillion per year in subsidies from countries around the world.

This is interesting for two reasons. First, oil companies have been making record profits. Second, it's pretty hard to end dependence on something while giving incentives for selling it.

However, on June 18, organizations like 350.org, Greenpeace, and the Natural Resources Defense Council will be leading a "Twitter storm" to call on countries to end fossil fuel subsidies. The storm will involve people around the world sending tweets against the subsidies. If you don't use Twitter or if you'd like to do something in addition to sending a tweet on June 18, you can sign 350.org's petition against fossil fuel subsidies.

For more information on the Twitter storm, click here.