Now Presenting: The Search for Alternative Voices

In our attempts to respond to nature's signals, we clearly need the help of new voices, and I recently gave a presentation on how critical rhetoric allows us to identify these alternative perspectives.

Much of my research in environmental communication focuses on rhetoric, especially one approach to rhetorical criticism called critical rhetoric. When I was asked to deliver a presentation for the Humanities Research Forum Series at the University of South Dakota, I brought together several papers in which I had employed critical rhetoric. Below, you can view the Prezi I used to present my presentation aids for the talk:

Critical rhetoric challenges power by deconstructing meaning and identifying and advocating for marginalized voices. That focus makes it particularly useful as environmental communication scholars pursue new ways of articulating the relationship between humans and nature.

The Prezi above addresses several key aspects of the presentation I gave on critical rhetoric's potential. First, it explains the value of laying out environmental discourse about the human-nature relationship on a continuum. Part of the continuum addresses discourses found in newspaper coverage of global warming. These discourses include nature-as-out-of reach, nature-as-antagonist, and nature-as-co-present, the latter of which represents an important alternative perspective that challenges its more dominant counterparts. Next, the continuum adds components through an analysis of the Web site, The Featured Creature. Together, the discourses from the newspaper coverage and The Featured Creature provide a fuller picture of the human-nature relationship. 

The presentation also discusses how an analysis of The Nature Conservancy's Liquid Courage Web site suggests that elements of physical distance can be added to a public participation model to enhance research into environmental communication. Liquid Courage demonstrates the value of physical-distance elements in our relationship with nature.

As our environmental issues grow more complex and the urgency to address them increases, critical rhetoric presents us with an important tool in finding the voices that can help us respond to environmental signals.

In the Flow

The Nature Conservancy's latest campaign wades deep into water.

Using an interactive Web site, the organization immerses us in the issues and interconnections that swirl around water. Dubbed "Liquid Courage," the campaign shows the cool possibilities of combining environmental advocacy with social media. Along the way, it reveals the bigger picture about water.

Rather than simply sharing information, the Web site engaged me. It asked me to scroll down to begin the experience. Then, as it provided details about water, the site offered me opportunities to share what I was learning through social media. Additionally, after asking for information about where I live, it made the experience personal and brought the environment home for me by showing where my water comes from. It all progressed more like a conversation than a visit to a Web site.

The Nature Conservancy also uses Liquid Courage to connect our daily activities to water. By showing how much water we use to make things like clothes, the site gives us a sense of the whole system and our constant interaction with the environment. To tap into Liquid Courage for yourself, click here.

It's exciting to see the potential technology adds to current environmental campaigns. Advocates and organizations now have the ability to bring people into issues and connect them with the environment in ways that traditional communication formats never allowed.

Navigating today's environment-related communication is tricky, but environmental groups are jumping right in.