25 May 2013

Something Borrowed, Something Green

The impact nature photographs have on us cannot be denied but neither can the effect photography has on the environment.

As a photographer, I am concerned about the resources I use in getting camera equipment and storing photos. For instance, a read through this National Wildlife Federation article on improving landscape pictures reveals the variety of lenses available to photographers. Each lens uses natural resources, and as technology advances, a photographer may need to buy newer versions, magnifying the impact.

Changing our perspective on the things we have can help address the issue of photography-related consumerism. While the NWF article provides some nice tips on better landscape pictures, I think its best idea comes at the end. By introducing BorrowLenses, the writer gives photographers a chance to use the right lens at the right time without buying.

BorrowLenses rents photography and video gear. The equipment is rented through the Web site and shipped or made available at certain pick-up locations. When the rental period is over, the photographer sends the equipment back or returns it to the pick-up site. It is important to note that the company receives an A rating from the Better Business Bureau.

Photography certainly impacts the environment, but equipment sharing through companies like BorrowLenses shifts the effect from consumption to appreciation, where it belongs.

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