30 May 2013

Going Beyond No

As a lover of ideas and the environment, one of the most frustrating things for me to hear is, "No, we can't do that."

That's why I love people who just blow past no, especially when they have the environment at heart, which brings me to Elon Musk, co-founder of Tesla Motors. Musk got fed up with major car companies finding reasons why electric cars could not work as products and started making his own, the Tesla.

Even after Tesla began making fully electric cars, people said the company would never work on a large scale. It doesn't seem like Musk and his company are paying much attention to those doubts either because Tesla is enjoying much success lately with the promise of a lot more to come.

First, Consumer Reports called the Tesla Model S the best car it's ever driver (see the video below). Then, Tesla paid off its government loan nine years ahead of schedule.

Additional great news came today with this report that Tesla (1) was expanding the availability of its charging stations and (2) intends to have a model that's half the price of the Model S by 2017. Together, these developments suggest Tesla's cars are on their way to reaching the mainstream.

For Musk, the question about electric cars was never whether they could be done successfully. It was whether they ought to be made. The former question led to a lot of no, the latter to an unequivocal yes, and once Musk realized that, he ignored anyone who told him no and simply did it.

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