Under One Roof

In Tesla's vision of a sustainable future, everything comes together under one roof.

Best known until now as a maker of high-end electric cars, Elon Musk's company moved us last month toward what he called a "seamlessly integrative" way of life. Teaming with another Musk venture, SolarCity, Tesla unveiled home and vehicle options that combine to fuel a completely solar-powered way of living.

As you can see from the video below, Tesla and SolarCity bring together car and battery technology with an innovative new approach to roofing and solar panels to revolutionize electricity generation and consumption. 

The solar roof provides the key to Tesla's integrative life. For the most part, the car and battery technology already existed. Tesla simply revealed advanced forms of its previous power-storage batteries. However, by integrating roofing and solar panels and connecting them with a home battery pack and an electric car, Tesla gives people a smart, purposeful, and function power system. The system can power an entire life with sustainable energy and empowers people by putting the solution to their energy needs under their own roof (or more accurately, in their own roof). For more information on these products from Tesla, click here.

These latest advancements from Tesla have blown the roof off both the way we think and the way we consume energy.

Going Beyond No

As a lover of ideas and the environment, one of the most frustrating things for me to hear is, "No, we can't do that."

That's why I love people who just blow past no, especially when they have the environment at heart, which brings me to Elon Musk, co-founder of Tesla Motors. Musk got fed up with major car companies finding reasons why electric cars could not work as products and started making his own, the Tesla.

Even after Tesla began making fully electric cars, people said the company would never work on a large scale. It doesn't seem like Musk and his company are paying much attention to those doubts either because Tesla is enjoying much success lately with the promise of a lot more to come.

First, Consumer Reports called the Tesla Model S the best car it's ever driver (see the video below). Then, Tesla paid off its government loan nine years ahead of schedule.



Additional great news came today with this report that Tesla (1) was expanding the availability of its charging stations and (2) intends to have a model that's half the price of the Model S by 2017. Together, these developments suggest Tesla's cars are on their way to reaching the mainstream.

For Musk, the question about electric cars was never whether they could be done successfully. It was whether they ought to be made. The former question led to a lot of no, the latter to an unequivocal yes, and once Musk realized that, he ignored anyone who told him no and simply did it.