20 February 2021

More Birds of a Feather

Facebook pages of bird-watching groups don't have followers; they have flocks. And the flock following the page for the Black Hills Audubon Society (BHAS) grew a lot last year.

In 2019, I started managing the BHAS Facebook page. As I reported last year, the page saw some encouraging results in the first eight months.

I am happy to report that the trend continued in 2020. From February 1, 2020, to February 1, 2021, the number of followers went from 472 to 619, an increase of 31.1 percent. Furthermore, from my first day back on May 22, 2019, the followers have increased 70.1 percent. Page likes show similar trends, increasing 29.5 percent (417 to 540) from February 1, 2020, to February 1, 2021, and 57.4 percent overall from May 22, 2019.

Despite having fewer birding events in 2020 because of COVID-19, the BHAS Facebook page continued attracting attention. I am proud of the results and look forward to continued growth in 2021.

I'll do my best to keep people flocking in.